Target Marketing
C. David
Venture Management
vision.strategy.implementation.TM
Target Marketing
Target marketing your business is important to building your business. This is true even if you have the greatest product or service in the world.
Team Blue Marketing specializes in developing affordable and effective target marketing programs. Our services include:
DEVELOPING STRATEGIC TARGET MARKETING PLANS
back to top
Developing a strategic marketing plan is the first step in developing an
effective marketing program. The following is our basic strategic
planning methodology:
1. Visioning. We engage in a "visioning" process to kick off the strategic planning phase of work. During this process, we engage with our clients to identify their objectives for the program. Both broad based and specific objectives will be developed during this visioning process.
2. Strategic Plan Preparation. We take the
information we develop during the visioning process and hammer it out into a
formal strategic marketing plan. The idea here is not to create a two
inch thick document that looks impressive on the shelf. The idea is to
put into writing (in a relatively concise manner) the objectives of the
marketing plan, methods for implementing the plan, and timetables for
accomplishing each element of the plan.
Below are a number of elements that are typically contained in one of our
strategic marketing plans.
BUDGETING YOUR MARKETING PROGRAM back to top
Companies typically spend between 2% and 8% of their annual revenues on marketing and advertising. Given this large variance in expenditures, one of the first issues we need to resolve is "how much you are willing to dedicate to a marketing program." Establishing a budget will help provide direction to the development of your marketing program. We will help you analyze your budget and identify priorities. Even limited budgets can produce excellent results.
MARKET RESEARCH AND ESTABLISHING TARGET MARKETS back to top
Targeting your prospects is critical to the success of your marketing program. We can help you establish and prioritize your target markets. Through detailed research of your industry and your goals, we can help you build a very targeted database of prospects.
BUILDING YOUR IMAGE THROUGH
EFFECTIVE BRANDING
back to top
Building a brand image for your company is the most basic element of your
marketing program. We can help you develop brochures, business cards,
logos, and slogans that are geared to your company's specific target market.
We call all of this "collateral material." Basically, it is anything
physical that is received by your clients and prospects. This material
should contain a consistent brand thread that customers can identify with
and relate to your company.
As in any advertising, branding is something that can take years to build, so it is important to strategically develop branding marketing material during the initial phases of any marketing program.
DIRECT TARGET MARKETING CAMPAIGNS back to top
With a good marketing plan, good brochures, and a targeted prospect, we can then provide you all of the resources to engage in direct marketing campaigns, including:
-
Direct mail and e-mail marketing
-
Telemarketing
EDUCATION BASED TARGET MARKETING CAMPAIGNS back to top
We have found that education is a very good way to provide a value added service to your prospects and customers. We can help you develop education based target marketing programs such as topical seminars and educational newsletters. Your clients and prospects will find these informative and will help you to develop more meaningful relationships.
INTERNET TARGET MARKETING CAMPAIGNS back to top
Having a presence on the internet is of growing importance. We can help you establish this presence. We can:
-
Develop and manage websites that are informative and effective.
-
Develop targeted websites that attract potential prospects and customers.
TRAINING YOUR IN-HOUSE MARKETING STAFF back to top
In small and medium size businesses, it is not uncommon for marketing to be function that is shared by several staff members. In fact, we often find that those in charge of basic marketing functions are not even trained marketing professionals. We can help by providing guidance to these staff members that will make them more effective and more confident in their marketing efforts.
TARGET MARKETING TIPS back to top
Marketing Tip - Target
Marketing, Ice Cream Sundaes & Tuna Fishing
Here's a marketing tip that will provide you a quick education on the
concept of target marketing? In general, target
marketing requires you to 1) identify your core service or product, 2)
identify the key users of that service or product, and 3) develop a target
marketing program directed specifically to your targeted user.